The Strategy Collective is headed up by two incredibly bold, passionate and astute founders. Upon founding a marketing firm in the heart of Manhattan (Madison Square Park), they approached me with a 20ft blank wall. I was honored to be part of their creation process!
The direction was for bold, graffiti work inspired by the visual contrast embodied by NYC. I designed a mural on plexiglass panels which can move with them to a new space if needed and will integrate with whatever surface it’s placed over. Other layers can even be added in the future to change and progress the mural with time.
The result is a hand drawn mural, using paint markers on both sides of the glass, which gives it a great dimension to the piece. It was a crazy amount of work in a small amount of time- but really looks awesome in their space.
