Arc’teryx SOHO Show
To celebrate the opening of Arc’teryx, an outdoor gear/clothing maker, in SOHO, Manhattan I did an art takeover as well as a show. The outcome was a surprising good fit, the art looked natural in the space and the colors of the clothing complemented the art well.
In the space I also created a 36ft mural. Which was done in a quick two days so a laser cut stencil was used to lay down the base layer. The art represents the tradition of mountaineering and adventure in NY state with drawings all from the Adirondack mountains. All the buildings are from lower manhattan, where the SOHO store is located putting it in a fantastical juxtaposition of at the base of the mountain range. This represents the artists connection with climbing, mountaineering and backpacking along with his pacific northwest coast roots as well as his love for the Adirondacks, upstate.
The stencil is reverse, adding the background (white) instead of positive lines, which remained the original wall color. Details are added with paint marker as the mural is on a very uneven brick wall, so getting the level of detail desired was hard. We kept all black/white to give a foundation for all of the product which are all bright colors.