InterContinental launched their first New York City hotel in Times Square Hotel in 2009. I worked with Columns design to create USB sticks with music from various groups such as Lana Del Ray, Phenomenal Hand Clap Band, Twin Sister and RJD2 to be incorporated with my artwork. The idea was largely successful and Columns Design has chosen to follow this path for many other openings around the world.
You can view the digital experience by clicking the external link. The overall project was really fun to work on with Columns design in London because they have such great accents and they pay in British Pounds. Love that.